Advertising Design (900 hours) is a two-year program where students explore the skills and principles involved in the development and function of advertising and the production process. In their course of study, students apply aesthetic theories and technical skills to graphic design objectives. Elements covered include principles of design and illustration, typography, photography, computer graphics, and pre-press theory.

PREREQUISITES: Previous Art Class and Basic Art Ability; Keyboarding Skills

COURSE COMPETENCIES:

Demonstrating Workplace Readiness Which Enhances:
    • Personal Qualities & People Skills
    • Professional Knowledge & Skills
    • Technology Knowledge & Skills
• Examining All Aspects of An Industry
• Addressing Elements of Student Life
• Practicing Lab Safety
• Examining Advertising Design
• Demonstrating Fundamental Skills and Techniques
• Exploring Elements and Principles of Design
• Applying Illustration Theory
• Working with Typography
• Designing and Printing an Advertisement
• Applying Design Skills
• Practicing Photography
• Applying Computer Skills
• Developing Employability

POSSIBLE CAREER PATHWAYS:
Visual Arts, Graphic Designer, Freelance Illustrator, Communications Art Director, Web Design Marketing Manager, and/or Audio & Video Technology Multi-Media Animator