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Overview

Welcome to the Norfolk Public Schools Department of Communications and Community Engagement, shaped by resilience, collaboration, and forward thinking. The primary goal of the Communications and Community Engagement is to elevate the reputation of Norfolk Public Schools as a high-performing school district where students, employees, and families are engaged, inspired, and thrive. Located at the intersection of civic pride and technological advancement, our community brings together residents, entrepreneurs, and service members to create something uniquely powerful. 

The stories of our students, staff, and community partners are what connects all of us together. At Norfolk Public Schools Department of Communications and Community Engagement, we focus on:

  • Digital and visual communications
  • Strategic communications
  • Public relations
  • Community partnerships
  • Media relations
  • Social media

Find it Fast

How to Volunteer

FOIA

Media Relations

What we do

Digital & Visual Communications

  • Videos - Videos are an intricate to storytelling and for distributing information about NPS programs and people, and for capturing key events such as School Board meetings.
  • Photography – Photography enhances all our communications and provide authentic representation of our students, staff and schools. 

Strategic Communications

Strategic Communications manages activities that support the strategic development and successful completion of complex communications and change management projects that correspond to the mission, vision, and strategic plan of NPS. 

Brand Management & Public Relations

  • Brand Management - Support with graphic design, flyers, newsletters, and branded templates. NPS designers provide resources and guidelines for our district’s needs. Our overall goal is to improve productivity and efficiency, while aligning user engagement with our NPS brand.
  • Public Relations – NPS Public Relations team leads the strategic management of relationships and reputation between the district and its stakeholders. 

Community Partnerships

Norfolk Public Schools Office of Communications and Community Engagement is committed to building collaborative and meaningful partnerships between our families, educators, local businesses, faith-based groups, community organizations, and other key collaborators. Empowering families to work together for the good of our entire community will help foster a culture of inclusivity, innovation, and excellence. 

Media Relations 

  • Media Inquiries - The media team serves as a contact for media professionals covering NPS and education.
  • Media Outreach - The media team proactively reaches out to media outlets with story ideas, often developed as news articles or videos.

Social Media

Social media outreach incorporates digital platforms where NPS can share information through outlets such as Facebook, Instagram, and YouTube. 

FAQs

Find answers to common questions about Communications & Community Engagement at Norfolk Public Schools. This section provides quick guidance on volunteering, media inquiries, partnerships, and staying informed. If you need additional assistance, our team is here to help.

Our Team

Tiffany Whitfield
Senior Director of Communications
and Community Engagement

Dorothy J. Martin
Executive Secretary

LaEunice Featherston
Community Engagement Coordinator

Esther Zamora
Internal Communications & Social Media Coordinator

Daniel Varner
Web Development Coordinator

Byron Pollard
Digital Communications & Visual Media Coordinator

Emily Webster
Visual Storyteller Coordinator

Ali Cater
Communications & Video Production Specialist

Bill Davidson
Communications Technical Specialist

Noel Rigney
Communications & Video Production Specialist